Bee Natural Lip Balm Label
This is one of my favorite Looks! While not a recent project, I've pulled it out of the archives, because I love the end-product was so successful. Bee Natural belonged to a local beekeeper who made lip balm from her beeswax, and sold it at the Farmer's Market. The product was soothing, moisturizing, and contained just the right amount of essential oils to be beautifully fragrant. She was in need of a Look that not only reflected the nature of her hand-made craft, but also elevated the perception of its value.
A "natural" font was chosen as the basis for the logotype, and customized to reflect the hand-made quality of the lip balm. It has a hand-rendered, vintage feel, while still maintaining a soft roundness to it. The letter "b" and the bee illustration are given visual prominence at the top of the mark, and made to pop with a beautiful appetizing orange. The lip balm came in four "flavors," and the label colors were carefully chosen to work well together while on display. A feminine, almost victorian-feeling pattern deckles the edge, and a light script announces the flavor, while adding a bit of movement to the overall label.
The response to these labels was incredible, and sales picked up dramatically after they were introduced.
Until the next post,
P.S. Fun beeswax fact: In the 1300’s, farmers in France paid an annual tax of 2 pounds of beeswax each. I wonder what happened to farmers with no beekeeping skills . . .