Kashaya Spiced Indian Drink
Kashaya is a spicy hot beverage, that has been used in India for centuries and has a reputation for supporting optimal health by balancing the body's constitution. When yoga instructor and dietician, Laura Roll, went on extended retreat to India, she experienced the benefits of the drink first-hand, and was inspired to offer it stateside.
Since the Kashaya recipe hails from a traditional, old-world craft, we knew that the Look had to reflect that. The basis of the packaging centers around a lotus illustration that an Artist-friend gifted to Laura. We drew further inspiration from the bright colors and intricate patterns found in Indian sari cloth. Oranges and yellows were chosen as the final palette to reflect the warmth of the spice combination, and a rustic, "weathered" font formed the basis for the customized logotype.
Labels were created for a stand-up pouch, and tea-tin, as well as business cards (The tea-tin was eventually discarded in favor of the more popular pouch, and bulk-purchasing options). To learn more about Kashaya, visit Laura's website: http://kashayabylaura.com/
Until next post,