Typefont, no! Top 5 Fonts, June Edition

I love typography. The way type can make you feel about a word or a phrase, is one of the most clever, and endearing qualities about type design. But before I delve further into this post, we need to get a few things straight. First, there is no such thing as a typefont. There are typefaces, and there are fonts, and now that you know that, you may never, ever Brangelina those words, ever again! To clarify, a typeface is a family of fonts that share the same look. For instance, Helvetica is a typeface. A font, is a member of a particular typeface. Helvetica Bold is a font. So, typeface = family, font = family member. 

typeface-or-font.jpg

Now that printers no longer set type by hand (except for really cool letterpress printers), it has become acceptable for non-type designers to use the words "type" and "font" interchangeably. Just don't say them both together without a conjunction between them. In fact, you'll be safest if you just stick with the word "font." 

Now that I'm off that soapbox, let's get to the real reason I'm writing this post: my love of typography. And, my Mom. What do they have in common? I'm glad you asked! Each evokes a feeling when brought to mind. When you think of your mom, you probably think of a list of qualities that she expresses. She may be kind, or funny, or beautiful (or all three, and then some!). Whatever her unique blend happens to be, you get a feeling when you think of her. Fonts also have the ability to evoke feeling, and how you feel about a word can be enhanced by the font you set it in. Let's do a little experiment:

font-psychology.jpg

Were you able to pick a font from this group that aligned with your image of your own mom? If she's a classic, solid, dependable mom, you might have leaned toward Granjon (left column, third row). If she's the quirky, fun, artistic type, maybe you chose Lady René (right column, third row). If she's bold, and fearless, but open, you may have gravitated toward Brandon Grotesque (first column, first row). Or maybe you didn't see her here at all. Either way, my guess is that you had some kind of gut reaction to these depictions. Each font has it's own inherent personality traits. Pair that with the word Mom, and you double the impact. It's almost "feeling" overload. And if you're sensitive, you may just want to stick with a neutral typeface like Helvetica for all your projects (I highly recommend the movie Helvetica, if this subject interests you at all, by the way. You can rent the DVD on Netflix). My own Mom is beautiful, but not fussy. Classic and clean, but open and approachable. She's fun, and kind and cheerful. And totally dependable. I choose Chronicle (second column, second row) to represent her.  

In thinking about your product, your brand, or even your next DIY project, you'll want to choose the best font to send your message. One of my go-to resources for the brightest new fonts (as well as the classics) is www.myfonts.com. With a database of over 55,000 fonts, and the ability to "test-drive" each one, you're sure to find a winner in the bunch. Below are my top picks for this month (in no particular order): 


#1 tt norms by typetype


#2 Gotcha by nicky laatz


#3 bourton hand by kimmy design


#4 Timberline by Resistenza


#5 Yorkten Slab by insigne


Until the next post,

Brenda

 

P.S. Thanks for reading! Also, the idiom "bold-faced lie," is a typographic reference. Don't let anyone tell you otherwise. 



Brenda CornettComment