Your Brand's Personality

Identifying personality is a cornerstone in establishing an emotional connection with your audience, and winning their trust. In essence, you're defining a set of qualities and characteristics that shape how people look at, feel about, and interact with your company . . . 

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Brenda CornettComment
Malus Hard Apple Cider

The makers of Malus Hard Apple Cider approached me to design a Look for their fledgling brand that would appeal to a young, fresh audience — those adventurous types who have spent some time exploring the world of craft wine and beer, are branching out into the "harder" world of craft cider.

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Brenda CornettComment
Do Be Do Be Do

Yep. Do be do be do. Not the Frank Sinatra kind, either. Instead, it's a description of the phases of activity and incubation necessary to grab the best ideas, and make them a reality . . .

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Brenda CornettComment