The basis of the packaging centers around a lotus illustration that an Artist-friend gifted to Laura. We drew further inspiration from the bright colors and intricate patterns found in Indian sari cloth. Labels were designed for a stand-up pouch, and tea-tin, as well as business cards.
Identifying personality is a cornerstone in establishing an emotional connection with your audience, and winning their trust. In essence, you're defining a set of qualities and characteristics that shape how people look at, feel about, and interact with your company . . .